Over-Valuations Are Costing Southbourne Sellers Millions Every Year!
We’ve conducted serious research regarding Southbourne house prices, using 8 years of our own local sales data, and information from our data partners;
Dataloft, Rightmove Plus, Zoopla Pro and the land registry.
We then tested, re-tested, measured and checked the results, and the outcome is pretty astonishing in terms of prices achieved.
Everything about a sale is superior if you set a lower, but flexible asking price
- You get a higher price •Better choice of buyer •Fewer aborted sales
It’s a win/win/win.
The asking price, combined with marketing, will dictate the perception of your home to the current market (aka buyers).
- The lower the price: the greater the prospect that potential buyers will see. (There are parameters for how low you can go)
- The better the marketing of your home: the greater the opportunity that buyers will see.
It is the combination of these two variables that will determine the greatness of the opportunity (or lack of) to would-be buyers.
The volume of high quality interest is what drives the price.
The formula to calculate your PSO (property sales opportunity) is very simple.
MQ X PO = PME
(Marketing Quality) (Price Opportunity) (Property Marketing Energy)
Say we put some figures in to this equation. PME has a range of 1-100. Perfection would be:
MQ of 10 and a PO of 10 = the maximum PME of 100.
Where does your house rank? I’d say in Southbourne we see an average MQ of about 4 and a PO of say 8 = 32. The average PME of a sale in Southbourne is 32 out of 100.
Higher PME = higher price.
If you want to know where your property PME is, or you’d like to ask a few more questions, please do ask. I do love a discussion.
Mr Green, Managing Director